Explore - Educate - Elevate - One sip at a time.
We exist to build a sustainable community of Agave lovers that help to carry forward the rich history, ancient traditions and continue the Agave Spirit legacy for years to come.
Enter Shop
We Value
Passion
Integrity
Partnership
About Us
The Agave Lux Vision
To play a leading role in building the Agave category and supporting Mexican producers by connecting Australian drinkers with premium Mexican spirits.
To build a clear reputation as the wholesaler of choice for Agave spirit exploration, education, and elevated drinking occasions.
Our Purpose
We’re invested in Mexico. Some time ago, Agave Lux purchased a distillery in a category no one knew about, within a remote region of Mexico. Putting our own investment behind this category is our foundation and commitment to educating Australian spirit drinkers on the greatness and versatility of Agave.
As passionate lovers of Agave distillates, we exist to build a sustainable community of Agave lovers that celebrate and carry forward the rich legacy and ancient traditions of Agave spirit production. In generations to come, we hope that Agave distillates will take pride of place on Australian bar carts and top shelves alike.
Our Core Values
Passion:
Much like the potential of the Agave category, our passion for premium quality spirits knows no bounds. We are enthusiastic storytellers, transporting you to regional Mexico to witness, inhale, feel, walk and experience the land where Agave is grown.
Passion is what keeps us delving deeper into the regions of Mexico, forging new connections with like-minded drinkers at every turn. We’ll show you the distillery of the Maestro, where you’ll observe the labour-intensive ancestral methods. Cook, crush, ferment, and distill… we’ll talk you through the process that transforms the Agave into a refined, complex elixir that together we can sip and savour.
Integrity:
Whether on home soil or meeting with our producers abroad in the regions of Mexico, we operate with integrity in everything that we do. Authentic, genuine and reliable, we honour the traditional artisan and ancestral craft of Agave spirit production.
This also means ensuring the producers we align with practice ethical and sustainable spirit production, guaranteeing only the most premium quality products find a home on your shelves.
Partnership:
We’re independent and producer focused, ensuring our partnerships are mutually beneficial today and into the future. To support traditional producers to the utmost of our ability, we source exclusively from the producer. By cultivating genuine, direct relationships, we can ensure we are contributing to the quality of life and legacy of these farmers, distillers and their communities.
Working with our producers, we’ve built a sustainable cross-border economy; a gateway for Australian consumers to connect with rare and exclusive Agave spirits that otherwise wouldn’t make it to our shores.
Our Expertise
Education:
For Agave Lux, education is key. We’re passionate about aiding consumers and bartenders alike in learning more about what they are tasting and why.
For Front of House teams, in-venue training enables us to educate so that hospitality heroes can best champion the category with confidence.
For the inquisitive masses, Agave School is an online education platform providing information that allows our community to deep dive into the history of Agave and the modern realities of the category. Education allows our community to make informed and responsible choices.
Exploration:
Our diverse portfolio immerses consumers in Mexican Agave culture, connecting the curious with a safe gateway to comfortably explore the story behind what’s landed in your glass - whether they’re at the bar, an event, or the comfort of your couch.
Agave Lux brings to life the region, terroir and climate, the Agave plant, the role of the Maestro and Maestra, their family, and the small communities of regional Mexico.
Elevation:
Premium spirits equal an elevated drinking occasion, regardless of context. We aim to elevate the flavour, aroma and complexity within your glass by arming you with game-changing ingredients, banging cocktail recipes, prime flavour pairings, or by directing you towards the best vessel to enjoy sipping your spirit neat.
The Magic
We Are Storytellers:
We transport you to regional Mexico to see, smell, feel, walk and touch the land where your Agave is grown before we head into the private home and distillery of the Maestro. It is here where you will see the labour-intensive, hand-crafted and methodical work happen to cook, crush, ferment and distill the agave into a refined complex liquid that together we can sip and savour.
We Create Gateways:
We support traditional producers by exclusively sourcing direct from the producer. By doing this we build a sustainable, cross border economy, unlocking a gateway for Australian consumers to connect with rare and exclusive Agave Spirits that otherwise would not make it to our shores. Sustainability is extended to financial, as much as environmental, we give back to the producer to contribute to the improvement of life and their legacy.
Doing Good In The Community
As a business, we’re passionate about improving the lives of the small Mexican communities we partner with. Ensuring our working partnerships are mutually beneficial allows us to support our producers' local economies and remote communities.
The ancestral love for the land that produces our beloved Agave protects its future. Passed down from generation to generation, we align with farmers who hold the highest regard for the land from which they farm.
This connection of community to land encourages our hope for the next generation and the future of each community’s legacy. By creating a cross-border gateway, we’re able to shout the praises of our Maestros from the rooftops of our own Aussie backyards.
Who Are Agave Lux
Agave Lux was formed by a tight-knit crew of Agave nerds. As lovers of booze with an entrepreneurial streak, so strong was our passion for the Agave category that in 2016, we went ahead and bought a Mexican Raicilla distillery. In 2022, we upped the ante with the purchase of a Tequila distillery, also located in Jalisco, Mexico.
With roots firmly planted in each country, our connection to the producer in Mexico and the domestic Aussie booze scene allows us to see all the funky and fascinating ways that Agave distillates suit our drinking culture, both at home and at the bar.
We’re invested in Mexico. In 2016, Agave Lux made its first Mexican Investment, Estancia Raicilla, a distillery and a category no one knew about in the remote mountains of Jalisco, Mexico. In 2022, we upped the ante with a second investment into Bagazo Tequila distillery, located in Jalisco, Mexico. Investing behind the categories is our commitment to educating Australian spirit drinkers but most importantly, supporting those on the ground in Mexico.
We are passionate about Agave distillates; we exist to build a sustainable community of Agave lovers that celebrate and carry forward the rich legacy and ancient traditions of Agave spirits. In generations to come, we hope that Agave distillates will take pride of place on Australian bar carts and top shelves alike.
![<span data-sheets-value="{"1":2,"2":"Dixeebe is a long-awaited project from the Cortes and Hernandez families, 5th generation Mezcaleros from Santiago Matatlan, Oaxaca. This project aims to protect and cultivate the culture of Mezcal that has existed for centuries in the Oaxacan Sierras. Love, gratitude and respect are pillars of the project. Each product produced by Dixeebe is made to honour tradition, and ensure that these Mezcales will be protected for future generations to enjoy. Agaves are only selected at the height of maturity, and the only decisions around production are driven by quality, not any commercial considerations, demand or volume. They only seek to produce the best quality Mezcal they can, regardless of market influence."}" data-sheets-userformat="{"2":14783,"3":{"1":0,"3":1},"4":{"1":2,"2":14281427},"5":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":1,"11":4,"14":{"1":2,"2":0},"15":"Arial","16":8}">Dixeebe is a long-awaited project from the Cortes and Hernandez families, 5th generation Mezcaleros from Santiago Matatlan, Oaxaca. This project aims to protect and cultivate the culture of Mezcal that has existed for centuries in the Oaxacan Sierras. Love, gratitude and respect are pillars of the project. Each product produced by Dixeebe is made to honour tradition, and ensure that these Mezcales will be protected for future generations to enjoy. </span>](https://www.agavelux.com.au/wp-content/uploads/Pulquero-02.jpg)
